INFORMATION FOR PARTICIPANTS OF KONSTRUNDAN
Welcome to Konstrundan! On this page, you will find everything you need to know ahead of the event: what Konstrundan offers you, what is expected of you, and which key dates to keep in mind.
If you have any questions or concerns, don’t hesitate to contact your regional contact person, their contact details can be found here.
Konstrundan 2026 takes place 5–6.9.2026.
KONSTRUNDAN 2025 – EVERYTHING YOU NEED TO KNOW
Contents of the Participant Guide 2026
- Marketing material distribution & digital info meetings in August
- Printed promotional materials
- Social media
- Press & media
- During Konstrundan
- Art raffle
- Art Friday
- Illustration of the Year
Digital Material (Google Drive)
About Konstrundan
Konstrundan is a well-established event that has been held annually in Finland since 2008. Professional artists, craftspeople, and designers from across the country are invited to participate.
This year, Konstrundan takes place on the weekend of 5–6 September 2026, when participants open their studios to the public from 11 am to 17 pm.
The purpose of Konstrundan is to increase awareness of contemporary art, craft, and design in Finland, and to support creative work by facilitating meetings between the public and creative professionals.
As a participant, you receive support in your professional artistic practice, gain access to new sales opportunities, and become part of a network that may benefit you in your future work.
The event is organised by Kulturföreningen Grand rf.
Marketing MATERIAL DISTRIBUTION & digital INFO MEETINGS IN August
Konstrundan arranges material distribution meetings regionally. The meetings will be held during week 33 in August, and the aim is to hand out Konstrundan’s printed marketing materials, such as the Konstrundan Magazine, posters, postcards and outdoor signs. Please note that the material distribution events for Oulu, Kainuu and Lapland will be held already in June. The exact dates, times and locations of the distribution events will be published on this page, on Konstrundan’s social media channels, and announced in our newsletter.
If you are unable to attend in person, please contact your regional contact to agree on an alternative way to receive your materials. You may also ask a colleague, family member or someone else to collect the materials on your behalf from your region’s distribution point.
Please note that you cannot collect your materials from a distribution point outside your region, as Konstrundan does not have surplus materials. The materials are distributed to each region based on the number of participants.
Digital info meetings
Digital information meetings will be held in early August via Google Meet.
MARKETING – HELP US SPREAD THE WORD!
As a participant, you are an important part of Konstrundan’s visibility. You will receive marketing materials to distribute and put up in your local area.
Konstrundan magazine is our biggest marketing channel. As a participant, you’ll receive a bundle of copies to hand out in your community and to your network. The print run is approximately 80,000 copies. The newspaper is published in June and distributed to tourist offices, libraries, and other public locations. At the end of August, it is also distributed with Fenno-Swedish daily newspapers.
Posters are printed in A4, A3, and A2 formats. The larger posters have space where you can write your address or programme details for the Konstrundan weekend. The smaller poster contains general information.
You will receive postcards to send or distribute before the event. Feel free to add a personal greeting and distribute them in local mailboxes or send them to your network.
We are also printing outdoor signs. If you received signs last year, please, reuse them – the material is weatherproof and the design is timeless. Feel free to be creative in how you display them!
We expect all participants to receive
- Posters in sizes A4, A3 and A2
- Postcards
- Konstrundan magazines
- Outdoor signs to new participants
- A branded tote bag
We recommend that you distribute magazines, postcards and posters in your local area. To help visitors find you, you can, for example, circle your location in the Konstrundan magazine or stamp it with your logo. Let your imagination flow and help visitors find you.
Bear in mind that the more often potential visitors see information about Konstrundan and your work, the more likely they are to visit the event and your studio.
Examples of local places where you can distribute materials:
- Libraries and cultural centres
- Adult education centres and community centres
- Cafés, restaurants and bars
- Museums and galleries
- Sports halls, swimming halls and ice rinks
- Shops and local businesses
- Schools, youth centres, music institutes and art schools
- Market squares and city halls
- Train and bus stations
SOCIAL MEDIA
Follow, like, and share Konstrundan’s posts on Facebook, Instagram and Linkedin. Let people know that you’re participating in Konstrundan on the platforms that you are active on.
Feel free to create your own Facebook events in your region and update local event calendars. Digital materials are available in a Google Drive folder and are updated regularly.
Instagram & Linkedin
Share posts about your participation in Konstrundan regularly, and increase your activity as the event approaches.
Feel free to link to
@konstrundan #Konstrundan #Konstrundan2026
Post ideas / Tell your audience:
- Where your studio is located.
- What Konstrundan is.
- About you as an artist.
- Your art – this could be several posts!
- Show your studio.
- Show visitors how to find your studio.
- If you’re planning any special programme during Konstrundan, tell your audience about it.
- If you’ll be selling art or design items during Konstrundan, be sure to let your audience know.
We actively share posts and stories from Konstrundan participants on Instagram that relate to the event, but unfortunately we may occasionally miss something. If you notice that you have tagged Konstrundan several times on Instagram without us noticing, please email the marketing assistant at konstrundan.helsingfors@gmail.com. Please remember that your profile must be public for us to be able to share posts and stories from your account.
Feel free to create your own Facebook event for your venue. Remember to explain what Konstrundan is about and where your ateljé is located, and tag Konstrundan and the official Konstrundan 2026 Facebook event in your event. We recommend creating your Facebook event no earlier than June.
You can attract visitors by sharing information about your art, your studio, and your participation in Konstrundan in local Facebook groups.
You can find example texts for your event, photographs and digital materials in Konstrundan’s participant materials folder on Google Drive. The contents of the folder are updated regularly.
PRESS & MEDIA
Konstrundan sends out several press releases each year, and journalists may occasionally contact individual participants directly. We encourage you to actively share the press releases with local media and in your own channels.
DURING THE EVENT, 5–6 SEPTEMBER 2026
- Be present in your studio on both Saturday and Sunday from 11am to 5pm.
- If you are hosting a workshop, ensure that you are still able to engage with other visitors.
- Count your visitors and send the total immediately after the event ends on Sunday to: konstrundan.info@gmail.com.
- Introduce yourself and your work to visitors – personal connection makes a big difference.
- Prepare a clear price list in advance if you want to encourage sales.
- Make sure payment options are available. If you don’t accept card payments, display MobilePay details or bank account info clearly.
- Promote other nearby participants – collaboration increases visibility!
- Take the opportunity to advertise upcoming exhibitions, projects, or courses.
Programme during Konstrundan
We are very pleased that so many participants are planning to offer special programmes during the event weekend! Please keep in mind that the programme should be free of charge for visitors. If you are organising a workshop, it is important to ensure that you are also available to meet other visitors. Many people appreciate the opportunity to talk with the artist, so it is great if you can be available throughout the day. You are welcome to organise workshops where visitors can work more independently, and it is permitted to charge a fee for the materials used.
ART RAFFLE
We organise an art raffle during Konstrundan with great prizes consisting of works and products made by participating artists. Konstrundan purchases these from selected participants, and eight prizes are chosen from across the country. Winners will be drawn in early October.
Your task is to keep the raffle poster clearly visible and encourage visitors to participate. The prizes are shown on a separate poster and on the back cover of the Konstrundan magazine.
The art raffle is free of charge for visitors, and they enter digitally.
ART FRIDAY 6.11.2026
We are organising Art Friday in the same format as in previous years. Konstrundan will produce a short film presenting an artist and an art-related assignment for primary school students.
The video will be sent to all primary schools in Finland in early November and will be available in Swedish, Finnish and English. It will be published on YouTube, konstrundan.fi and on our social media channels.
Please help spread the word about Art Friday – especially if you have contacts among primary school teachers!
Illustrator of the year: Hanna-Riikka Heikkilä
Each year, Konstrundan invites a graphic designer to create the visual identity of the event: the colours, shapes, and illustrations that define all our communication. This year, the visual concept is created by Hanna-Riikka Heikkilä.
Hanna-Riikka Heikkilä is a visual artist based in Tampere, working across painting, pattern design, and illustration. Heikkilä’s illustrations radiate warmth and humanity, often featuring subtle humor and a strong sense of emotional expression.
The illustration for Konstrundan 2026 is built on the idea of an encounter between art and its audience, and on integrating new experiences and ideas into everyday life. Repeating motifs of legs and stairs refer to the lively flow of visitors and the sense of movement during Konstrundan. The illustration combines hand-painted lines with abstract, colorful elements. Its soft color palette is enlivened by carefully considered accent colors.
This page will be updated along the way, so check back in. Meanwhile, for answers to any questions at this stage, check out our FAQ for participants and visitors and About Konstrundan.